AESTHETICS OF COMMERCE by Eddie Arroyo.
Opening Reception August 29, 2015 7-11PM
And so it is with much enthusiasm that Swampspace presents:
AESTHETICS OF COMMERCE
by Eddie Arroyo
"This series of paintings seeks to explore nuances between the aesthetics of luxury and austerity. We experience the effects of good advertising but the influence on the collective consciousness moves beyond social conditioning. The objective of marketing is to make the consumer feel more acceptable; however, the effect is essentially metaphysical.
Wolfgang Fritz Haug coined the term “commodity aestheticism” deconstructing the relationship between consumer and producer. He also referred to these methods as forms of sorcery. Obviously, Haug uses these
notations in jest but it does speak to the Unexplainable. Why does one feel differently when walking into a Prada store as opposed to the corner market? These constructs are established to house practical items but there is an emotional reaction which is personal and cultural. Visual
specifications are utilized to validate the quality of these commercial businesses through presentations of color and shape. Value is assessed regarding boundaries of class represented in the aesthetics of these structures." Arroyo
3940 N. MIAMI AVENUE
MIAMI DESIGN DISTRICT